13 June, 2022 | by The Retail Bulletin

Domestic appliance brand Miele has opened a new retail store at the Touchwood purchasing centre in Solihull.

The German company stated the 2,000 sq. foot store will be an “experience centre” that showcases its most common appliances.

John Pickering, controlling director for Miele GB, stated: “Our own Miele knowledge centres epitomise the outstanding high quality of the Miele manufacturer and present the possibility for our buyers to truly feel, contact and see the worth of our appliances.  We are hunting ahead to welcoming customers from throughout the West Midlands and aiding them make knowledgeable choices about buying new sustainable appliances and ensuring they get the complete most out of them.”

Miele’s arrival is in line Touchwood proprietor Ardent’s technique to diversify the centre’s retail featuring and appeal to much more top quality makes. Noteworthy additions this yr have provided luxurious watch manufacturer Tag Heuer and electric powered car or truck manufacturer Polestar, which have joined current retailers these kinds of as John Lewis, Zara, Upcoming and River Island.

Owning acquired the centre in 2021, Ardent has due to the fact witnessed its occupancy boost to  95%.

Andrew Hilston, taking care of director at Ardent, mentioned: “Miele is renowned for the high-quality of its solutions, and as these kinds of is an best addition to Touchwood’s roster of top vendors. As the centre expands and diversifies its offer you, and Solihull gears up for its important role in the internet hosting of the Commonwealth Games, 2022 is a massively thrilling 12 months for Touchwood and the wider local community.”

Simon Phipps , asset supervisor at Sovereign Centros, stated: “The approach has usually been to offer customers with the widest retail present feasible, and as these types of Miele’s arrival is the fantastic match for Touchwood. We appear ahead to welcoming even more models to Touchwood in the coming months.”

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