September 29, 2023


Specialists in fashion

Dia & Co Acquired 11 Honoré and This Is Curious…


Dia & Co is getting into luxury? You have to confess, with this pandemic, Metropolis Chic obtaining CoEdition, and Torrid going general public, there has been a ton of exciting issues taking place in the furthermore size fashion house. The newest information? Is that Dia & Co acquired 11 Honoré, the luxurious in addition size retailer- which is absolutely sure to shake up the luxe as well as dimensions place.

Our minds straight away go to an opportunity in positively impacting the obtain to in addition size manner, which is at the core of Dia & Co.’s ethos. This is curious…

“In my two a long time as a in addition sizing shopper, the assure of becoming in a position to joyfully store the brand names I love for anything from $25 t-shirts to $2,500 attire, built to healthy my overall body, seamlessly in one spot, has been the supreme dream,” claimed Dia & Co. CEO Nadia Boujarwah. “Joining forces with 11 Honoré has designed that aspiration a actuality on our system and will fundamentally transform the purchasing expertise for our clients.”

We are hopeful and curious, now that Dia & Co Obtained 11 Honoré. This acquisition could provide out the most effective of for each model. Could we see extra designer collections, for the reason that of Dia & Co.’s source chain? Will there be a lot more accessibility to styling expert services and seasonal own containers or will we get a rental solution ala Rent the Runway? Could we see a lot more substantial-finish designers likely past a 22? Into a 4X at bare minimum?

We have all the thoughts and are particularly hyped about the alternatives!

“Patrick and I have fulfilled a good deal of situations in the very last pair of many years and I imagine what became incredibly very clear was that the offering that we can make jointly — genuinely presenting our prospects almost everything from Madewell to Carolina Herrera in one position — is in a very essential way (and I say this talking as equally a as well as-measurement client and the CEO of a as well as-dimensions business) the supreme desire browsing expertise appear real,” Nadia Boujarwah, cofounder and chief executive officer of Dia & Co., informed WWD in an unique interview. “In coming together we can carry ordeals to life for customers that the class has not been capable to deliver, up right up until this position.”

You see in which we are likely below?

And Nadia was not by itself in this sentiment. Patrick Herning added in this interview: “Where we enhance just about every other is bringing a brand name position of perspective that will be newer to the [Dia] platform, this relationship of measurement, scale and model. What this is now generating is the spot auto for distribution. That is wherever we enter, as this thoroughly integrated husband or wife, where we can talk to manufacturers throughout all value details now and have that vehicle to get product or service in entrance of the proper audience is a match produced in heaven.”

At a time exactly where the as well as sizing neighborhood has missing obtain to extra in keep selections: with Catherines and Avenue shuttering doorways and going on the web, Lane Bryant cutting down their stores, Eloquii closing all their actual physical suppliers, recognizing wherever to purchase your as well as dimension clothes poses its exceptional troubles.

But this is in which the digital local community and on the internet as well as dimensions assets arrive in.

On how the pandemic has developed this option, Nadia tells WWD: “The favourable information coming out of the pandemic is that the discussion about representation and inclusivity has never been clearer and that is wonderful… I consider the flip side of the equation however is that the truth of what transpired to in addition-size options through the pandemic, is that they ended up in fact meaningfully minimized.”

It tends to make perception to obtain a much better basis and presenting to the neighborhood, than to fully eliminate out on a retailer or brand name, correct?

This may well be a small daunting or relating to to go through so significantly adjust with this local climate, but on the other side, we could see stronger selections, provider, and style- appropriate? Now that Dia & Co Obtained 11 Honoré, there are a lot more choices, of course?! Selections? Alternatives?


With this news, we discover how they are approaching this offer, with strategy at the top of brain. There are so lots of goodies that this acquisition could generate us. Our intellect immediately commences to imagine about the many designers who could leverage the supply channel and marketing access that Dia & Co. carry.

This is also inclusive of sizing and fit, something Nadia notes in her interview with WWD:

“One of the things that we have genuinely centered on — and this acquisition is truly a testament to that tactic — is the plan that we want to be equipped to have a way for brands to thrive in the furthermore Trend and Marketplace news, without having them getting to do every little thing — from match, tech and layout, all the way to distribution and marketing. That playbook has performed out several situations and the reality is that it’s a very tall purchase for most brands to be ready to get suitable.

As a substitute of having models go down the path of striving to go from zero to 100 on their have, [the brands can] work with a partner like Dia and 11 Honoré that are definitely able to specialize in that value proposition for the consumer and [then the] manufacturers can focus on making the absolute very best product or service and the most lovely assortment probable. And we can actually aid with the marketing and distribution of that solution.”

dima ayad at 11 Honore

Dia & Co Acquired 11 Honoré
Dima Ayad at 11 Honore

Certainly, Nadia.

Do you know what this also opens room for? Melissa Mercedes. Jibri. Christian Omeshun. Courtney Noelle. Barkwood Clothing. Hilary MacMillan. Baacal. And Sooooooo Quite a few Extra.

Information that Dia & Co Obtained 11 Honoré produces a area for extra indie modern day as well as size designers who in shape the 11 Honoré aesthetic. Perhaps this offer opens up channels to actively deliver help to the in addition measurement indie designers who deliver innovation, style, and what is missing in the additionally dimension house.  

Can you see it? Can you?

Nicely, make confident to continue to be subscribed, simply because we will absolutely be sharing new and updates as they arrive down the pipeline!

In the meantime,  11 Honoré will proceed on at, right until entirely integrated at in the in close proximity to potential.

What do you believe of this information that Dia & Co Acquired 11 Honoré?

Does this make you curious?

Does this excite?

How are you experience about all these alterations in the plus dimensions trend place? Permit us know in the opinions below!


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