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The direct-to-buyer(D2C) brand Courageous Necessities, a conglomerate of IDAM Residence of Brands has digitally linked with actor and entrepreneur, Kunal Kapoor as aspect of the #BeBrave marketing campaign. The OG star icon has joined the #BraveBrigade to encapsulate the worth of skincare program in a man’s everyday life by utilizing multi-gain premium products which are cruelty-free of charge, paraben-free, SLS-cost-free, and dermatologically tested and accessible.

Courageous Essentials believes in strong functionality and providing impactful benefits to make a actual effects in the society for whom bravery is not an alternative, but a way of daily life. Courageous Essentials values uncooked and rugged handsomeness consequently, all of its products and solutions are manufactured with organic ingredients and effective actives. The brand name gives this kind of actual adult males a myriad of products with risk-free formulations that deal with every day issues. With accelerated advancement in the demand from customers for men’s grooming solutions, Courageous Essentials intends to seize the consumer marketplace by setting up a devoted area for men’s grooming with a strong foundation that helps to deliver effective outcomes through its group of solutions ranging from body-care, beard-care to men’s personal care.

To carve a area of interest in the skincare sector, Kunal has on-boarded the model and will be actively noticeable in the brand’s electronic promotions.  Bravery is just not an selection but a way of living daily life, hence, Brave Necessities aims to propagate its four principles – Guard, Struggle, Defend, and Command to its target viewers. By the association and campaign, Brave Essentials believes that it has the prospective to reach the 1Cr mark in its to start with year.

Aakash Anand, Founder of IDAM House of Brand names quoted, “In the current era of gender-inclusivity and the increasing awareness of skincare amongst adult men, Brave Essentials aims to set an example by furnishing a broad array of nicely-researched merchandise that addresses its consumer’s concerns. With Kunal on board, the model presents a remarkable value proposition to customers by supplying an effect that outlasts. That’s why, we are delighted to affiliate with Kunal and deliver him to our brand fold.”

The brand name is currently offered on its web-site, as perfectly as on the top e-commerce web-sites like Flipkart and Amazon. Courageous Essentials will shortly surface offline as well.




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