July 21, 2024


Specialists in fashion

At avatar fashion store, Meta to sell virtual clothes for real money, Retail News, ET Retail


At avatar fashion store, Meta to sell virtual clothes for real moneySan Francisco: Fb owner Meta Platforms is launching a electronic clothes shop in which customers can buy designer outfits for their avatars, Chief Govt Mark Zuckerberg mentioned on Friday.

Virtual outfits built by vogue brands Balenciaga, Prada and Thom Browne will be out there for purchase to get started, mentioned Zuckerberg, speaking in a reside online video stream with Instagram’s head of vogue.

A Meta spokesperson claimed they would be priced amongst $2.99 and $8.99, substantially much less than the actual outfits by people designers. Prada’s Matinee ostrich leather bag, for instance, sells for $10,700.

Zuckerberg claimed he hoped to construct the keep out into an open market in which builders can make and offer a broad array of digital garments.

Avatars have emerged as a single way for Meta to hyperlink person identification across Facebook, Instagram and its other solutions, as it more and more ties the platforms with each other and steers towards building an immersive “metaverse” of shared, interconnected digital worlds the place end users can collect.

Users of the company’s virtual truth headsets set up avatars to enjoy video clip game titles, consider training courses and take part in meeting calls, although at first the digital outfits will be out there only on Facebook, Instagram and Messenger, Meta explained in a assertion.

The organization redesigned its digital reality avatars last yr to be extra expressive and three-dimensional, then produced them out there on Fb, Instagram and Messenger starting up in January.


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