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Dive Transient:

  • Anthropologie introduced Monday its initially denim circularity application, an initiative to mitigate denim squander in landfills, according to a firm push launch shared with Retail Dive.
  • The hard work is in partnership with Cotton Incorporated’s Blue Denims Go Green, an initiative the enterprise explained as remaining at “the forefront of denim recycling.”
  • Customers are invited to carry in used denim to any of the brand’s 200+ Anthropologie places to be recycled into insulation products.

Dive Insight:

Anthropologie has joined a increasing group of retailers who are applying plans to cut down textile squander prompted by the manner market.

Earlier this 12 months, Anthropologie announced its A Better Great system, which information the brand’s journey to develop into more environmentally sustainable and socially conscious, the release mentioned.

“At Anthropologie we are dedicated to making a much more sustainable long term and becoming aware of our environmental impact on the earth across our business functions,” Elizabeth Preis, Anthropologie’s main marketing officer reported in the release. “We are regularly ideating new and inventive strategies to implement sustainability attempts across all facets of our brand’s ecosystem by repurposing reclaimed objects into imaginative displays in our outlets, employing upcycled supplies in our one particular-of-a-sort windows, and reworking day-to-day materials into one of a kind and shocking packaging.”

From July 25 by means of Aug. 7, customers are invited to recycle their denim at Anthropologie shops for $20 off a new, full-selling price jean obtain of $100 or a lot more.

The organization explained prospects are invited to recycle any variety of denim apparel product inclusive of jeans, jackets, shirts, skirts and a lot more, as long as it truly is made of 90% cotton or better. The model will be accepting denim drop-offs by Aug. 31.  

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