Users claim you can actually “actually see it working” to refine pores and deliver “crazy” good results in a slew of viral TikTok videos.
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In an ideal world we would all be dutifully doing every step of our skin and haircare routine every single day — as well as attending regular hairdresser and facial appointments to address any concerns.
But even the most dedicated beauty buff knows that simply isn’t possible from both a time and financial point.
Enter the at-home mask: It’s both an inexpensive and easy way to spruce up your skin and hair if you’re short on time.
“Masks aren’t a ‘must-have’ in your skincare routine, but they’re nice to have on hand when you want to see visible results quickly,” Adore Beauty’s Senior Editor Amy Clark told news.com.au.
“For example, peels are awesome for radiance and skin texture in the lead up to an event, and popping a sheet mask on straight from the fridge can instantly hydrate and de-puff.
“But like all skincare products, you’ll only see long-term improvements with regular, consistent use.”
When it comes to masks you shouldn’t forget your hair too, with hairdresser Anthony Nader advising incorporating one into your routine when “your hair isn’t performing and not giving your hair style the longevity”.
“Whether your hair is natural, frizzy/course, coloured or highly bleached, applying a mask once a week can combat dryness and feed strands the goodness that is lacking,” Anthony, who is the creative director of Sydney salon Raw Hair by Anthony Nader, says.
Masks can also be a great way to unwind too, as you can simply pop it on while you’re watching Netflix and enjoying a cheeky glass of wine. The end result: Fresh skin and hair in less time than it takes to watch an episode of Bridgerton.
BEST OVERALL FACE MASKS
This mask has tens of thousands of five-star reviews on Amazon and is dubbed the “world’s most powerful facial”.
It also has a viral following on TikTok where users post before and after shots of them using the mask boasting of less visible pores and clear skin.
Fair warning, clay masks can pack a punch and be quite strong, especially if you have sensitive skin, so I would recommend you do a test patch the first time you use it.
Made from 100 per cent natural calcium bentonite clay, users say it is “amazing” for treating breakouts and pimples.
“I mix with apple cider vinegar and then put in my face and honestly I do not think my skin has looked this good since I was 19,” one five-star reviewer writes.
“It can feel very tight when drying and your skin will be red after you wash it but the next day, my skin looks radiant and glowing.”
“Yes, ‘lip sleeping mask’ is a fancy way of saying ‘lip balm’, but this one is a cult product for a reason. It also smells and tastes like gummy bears,” says Amy.
Laneige’s lip sleeping masks use moisture wrap technology containing beta-glucan that acts as a slow-releasing moisture layer on the lips.
It also contains vitamin C and antioxidants a blend of blueberries, cranberries, strawberries, and goji berries to seriously nourish your lips.
This is another clay mask that gets a huge amount of hype online after it went viral on TikTok last year.
The mask contains clay, coffee and grape to purify skin and tighten pores as well as refining skin.
TikTok users say they are “obsessed” you can “actually see it working” to refine pores, saying the results are “crazy” good.
Here at Best Of we make no secret of how much we love La Roche-Posay, and this soothing sheet mask is no exception.
Suitable for sensitive skin, this mask contains vitamin B5 and La Roche-Posay’s thermal spring water to help hydrate and nourish skin, making it perfect for use after intense skin treatments like clay masks or chemical exfoliation.
Amy also recommends it before going out, saying the mask is “great for stressed out skin, or to prep skin before applying makeup”.
BEST HYDRATING FACE MASKS
This mask works to brighten and soften dull, flaky skin while you sleep. From K-beauty brand COSRX (the brains behind those genius pimple patches), this mask contains more than 68 per cent rice extract which improves skin by targeting texture and tone.
Five-star reviewers say you can also use the mask as a moisturiser during the day if you want to achieve that “glass skin” finish.
I bought this Avène mask on a whim last year and now I can’t live without it. I use it twice a week as a sleeping mask after a chemical exfoliator and wake up with even skin tone and plump, hydrated skin.
Containing Avène Thermal Spring Water, natural berry extracts and pre-tocopheryl, a vitamin E precursor this mask is like a hydrating drink for your skin.
This rich cream mask contains antioxidants and plant oils to help firm skin and give you a dewy complexion.
Suitable for sensitive skin types, five-star reviewers say it is the “best overnight mask I have ever used” and leaves them with the “softest skin”.
This oil-free mask from Clinique’s Moisture Surge range is an creamy formula that shoppers say is an affordable alternative to more exxy sleeping masks.
“Wake up to beautiful skin at a realistic price (we can’t all afford La Prairie sleep mask),” one five star reviewer says.
“It is a great overnight mask. Leaves your skin soft and supple,” another shopper writes.
BEST SHEET FACE MASKS
For less than the price of a coffee, you can buy this best-selling face mask and have supple and dewy skin.
Containing hyaluronic acid, spinach and oolong tea to target dehydrated and dry skin, this sheet mask is also made from 100 per cent biodegradable wood pulp.
This pack of four masks are infused with six types of peptides that trigger collagen production in the skin.
The masks are designed to give you instant results after use and leave you with plump and brighter skin, making it perfect if your skin needs a quick pick me up.
This is the best-selling sheet mask on Amazon, with five star reviews saying the affordable product gives them plump and hydrated skin.
The sheet mask contains a milky serum made of organic almond milk and hyaluronic acid, making it the ultimate calming drink for your skin.
These sheet masks work to brighten skin and target dark spots while providing a bumper dose of hydration.
Kiehl’s claims that using one of the masks for 15 minutes will have the same effect as a 12 day serum regimen — perfect if you’ve been lazy with your skincare routine lately.
Each mask contains an infusion of activated C, white birch extract, peony extract and hyaluronic acid.
Each of these sheet masks provides six times more hyaluronic acid than Neutrogena’s Hydro Boost Serum.
Each mask is also infused with antioxidant olive extract to smooth out the skin and leave it seriously soft.
BEST EXFOLIATING MASKS
This hardworking mask contains aluminium oxide crystals, pumpkin enzymes, and an alpha hydroxy acid to deliver seriously smooth and glowy skin after use.
“This mask is literally everything to me. my skin has noticeably improved with use of this product,” one five star review raves.
“I use three times a week and I no longer have dry flakes on my face. I have even started using it on my neck. seriously amazing if you suffer from dry patches like myself.”
This mask is perfect for anyone wanting a treatment that targets breakouts.
As the name suggests, this mask contains salicylic acid that also targets uneven skin tone and texture.
Five star reviews say it is an “effective mask for keeping blackheads and pimples at bay”.
“This is basically three glowy skin products in one, with antioxidant vitamin C, chemical exfoliant glycolic acid, and physical exfoliating particles,” Amy says.
This mask promises to both exfoliate and brighten skin, with customers their face “feels like heaven and smells great” after use.
The mask is one of the most popular products from Miranda Kerr’s skincare range and is a great option if you’re into clean beauty.
Certified organic, the mask contains turmeric, papaya enzymes, aspen bark, peppermint and rosehip seeds to deliver fresh, exfoliated skin after use.
BEST CLAY AND CHARCOAL FACE MASKS
Containing vitamin E, aloe vera, witch hazel and Australian kaolin clay this mask has a cult following on Instagram.
Five star reviewers say it helps tighten pores and helps clear breakouts, with one shopper saying it left their skin “glowy, soft and cleansed”.
This is a good alternative for people with sensitive skin, says Amy.
“If you find clay masks too drying, this Korean skincare option is gentle but effective at clarifying congestion and reducing the appearance of pores,” she said.
The deep cleaning mask contains Jeju Super Volcanic Clusters™ and AHA to gently clear skin of breakouts and congestion.
This brand often gets compared to The Ordinary thanks to its focus on top notch ingredients, minimalist packaging and wallet friendly prices.
This clay mask ticks all the boxes and contains gentle white clay to target excess oil and skin impurities.
BEST HAIR MASKS
International hairstylist and Joico’s global artistic director Richard Mannah told news.com.au this mask is the “best one I’ve ever used” — and plenty of shoppers also agree.
The mask promises to restore colour and shine after just one use, as well as reducing future breakage and making tresses softer.
Containing nourishing argan and manchetti oils, the Joico mask is suitable for brunette and blonde coloured hair.
Five-star reviewers describe the mask as their “secret weapon” for coloured hair, with one shopper writing: “My hair is damaged through regular colouring, sea air and sunshine.
“I found this product was excellent, easy to use and left my hair shiny, soft and manageable.”
“This little gem really does perform,” says Anthony. “Apply a few drops into your palms and glide through the troubled areas and then style your hair as usual.”
The treatment is a heat-activated serum that protects against split ends, all you need to do is apply it to towel-dried hair before styling.
No list of the best hair products would be complete without the inclusion of Olaplex, the cult haircare brand loved by celebrities like Kim Kardashian and Drew Barrymore.
Suitable for all hair types, this mask works to intensely moisturise hair and help repair visibly damaged locks.
“So I don’t usually do reviews. But this product is amazing. My hair was bleached and heat damaged but feels so silky soft,” one five-star review reads.
As someone with blonde hair, one of the pains with oil-based treatments is that they can leave hair looking unintentionally greasy.
Anthony recommends this argan oil mask as it is “super light and doesn’t leave even the finest hair strands appearing greasy or dirty”.
“It is perfect for all hair types and works really well; I’ve found it on extra curly hair that needs maximum shine,” he added.
The Australian-made treatment is also vegan and paraben/sulfate free.
This hair mask from celebrity stylist Jen Aiken‘s own brand has a cult following for a reason. Containing shea butter, panthenol and hydrolysed keratin, this mask targets frizz and split ends to leave hair stronger and hydrated.
Suitable for fine hair, this mask is a great option if other hair treatments make your tresses feel weighed down afterwards.
This is my all-time favourite hair mask as it gives my hair an instant pick me up, especially in the colder months when my hair is especially dry.
It’s the kind of mask that I notice when I haven’t been using it as consistently as I should, as when I’m diligent it delivers ultra shiny hair and less frizz that doesn’t need as much heat styling.
The five minute mask contains argan oil, behentrimonium chloride, glycerin and linseed extract to hydrate hair as well as restoring shine.
Fans of the mask say it is “brilliant for dry ends” and an overall “game changer” for dry hair.
“Moroccanoil intense hydrating mask is hands down the best mask I’ve used, it doesn’t leave your hair feeling heavy or greasy, amazing!” one five star reviewer says.
BEST BODY MASKS
This balm-style mask can be used all over the body to target skin impurities and leave you with firmer-feeling skin afterwards.
The 100 per cent vegan mask contains volcanic clay, green coffee, algae, mango and mangosteen.
This pack contains three sheet masks for your butt that target different concerns. The Juicy Peach Butt Mask improves circulation and hydrates, the I’m Bouncy Butt Mask firms skin and smooths lumps while the Smooth Operator Butt Mask targets irritated skin and fades masks.
Forget those foot masks that leave your skin peeling off for days, this foot cream is a much less messy option.
The non-greasy cream works like a chemical exfoliator for your face, containing salicylic acid to improve foot texture.
It also has three essential ceramides and hyaluronic acid to leave your feet seriously hydrated.
I first used the armpit mask when I made the move to natural deodorant last year and still like to use whenever I feel like I’ve been a bit, ahem, sweatier than normal.
The refreshing mask has a pleasant smell and contains activated charcoal, Australian bentonite clay and colloidal silver to target odour.
Made from Australian kaolin clay this mask is designed to hydrate and firm the decollotage area.
The all natural formula is also vegan and targets skin impurities.
This body scrub contains macadamia and coconut shell to slough away dead skin, while pink clay helps to even out skin texture.
A little goes a long way when using this product and the tub comes with a cute spade to scoop out the product.
HOW OFTEN SHOULD I USE A FACE MASK?
While not as essential as a good moisturiser or vitamin C serum, using a mask consistently can help you address specific skin concerns like blackheads or dryness over time. “If you have the time (and can be bothered), add a mask targeted to your specific skin concerns into your weekly routine,” Amy says.
“I’m a bit too lazy for that, but if I want a temporary quick fix for things like dehydration, dryness, dullness, blackheads and congestion, a mask usually delivers.”
HOW OFTEN SHOULD I USE A HAIR MASK?
If you want to see results, you should consider adding a mask to your hairwashing routine on a weekly basis, says Anthony.
“Once a week without fail … make this a part of your weekly self-care routine, and it’s only an extra five-20 minutes that you need to leave your treatment in before rinsing,” he explained.
Richard recommends using a mask “at least once every two weeks” adding that a “good mask should hydrate and moisturise your hair to feel healthy and soft”.
Want more beauty content? Check out our roundup of the best celebrity beauty brands, plus our guide to treating acne at home.
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