Diamonds are the most popular jewels in the world and represent fidelity and love when set in rings. Whether a diamond is a symbol of commitment or to celebrate a special event in a lady’s life, a beautiful diamond will always impress and will be eternally stylish.
Mappin & Webb, the jewelry company, began in 1775. It has commissions and royal warrants from kings and queens throughout the world. Celebrities such as Marie Antoinette and Grace Kelly have purchased diamonds from the company.
Nowadays, Mappin & Webb, led by the crown jeweller, continue working on innovative collections and designs. They have a new design, the MW Collection, which contains the Mappin & Webb elite diamond. This will be the most stunning yet. The collection contains the most dazzling diamond, with 75 facets placed perfectly and cushion cut. This enhances the sparkle and brightness, revealing the genuine radiance of the diamond.
Emma Towers from Mappin & Webb is in charge of buying for the company. She said that most Diamond Engagement Rings have a circular dazzling diamond, so they researched this. They discovered many people preferred softer-shaped diamonds. Nowadays people do not want princess cuts and round diamonds. The cushion cut has many advantages: the shape is soft and round with a large area, so you can clearly see the sparkle and brilliance in diamond engagement rings.
The brightest diamonds from Mappin & Webb come from a supplier who is a Responsible Jewelry Council member. This certifies the diamonds are conflict-free and stops conflict diamonds entering the legitimate diamond market. According to https://www.kimberleyprocess.com/en/what-kp, participants prevent 99.8% of the trade worldwide.
Mappin & Webb asked for support from the world’s top diamond laboratories, which tested and recorded information about the specific characteristics of all the diamonds. The GIA diamond laboratory checked the carat weight, clarity and colour. The reference is inscribed on the stone, authenticating its exceptional quality and genuineness. GemEx verified the diamonds by carrying out tests with light shone from many different angles in order to check how the diamonds send light back. They supply certificates to demonstrate how each diamond functioned in each test. They wanted each of the new diamonds to have a very high rating on every one of the three scales: brilliance, sparkle and fire.